Marketing Minute – A Marketing Diva to Answer all your Pressing Questions

July 21, 2009 separator marketing minute

For this week’s marketing minute, I’ve decided to share with you a source of infinite wisdom that far exceeds my own: Amy’s site, which she has cleverly given the moniker QLOG (pronounced ‘clog’ & stands for 99% Queries and Quintessentials, 1% Quibblings), is a question-based marketing blog. This means that Amy is willing to pass on her invaluable experience as a usability reviewer and member of a direct marketing firm to you guys.

I felt like you all needed to see this site simply because it’s so different from most other marketing sites. It’s far more interactive. Rather than fruitlessly Googling your problem for hours, you can actually submit your questions through an online form. You can ask your questions via Twitter or e-mail as well, so this site makes it easy for anybody to reach out and get just the right answers tailored to your personal situation.

The QLOG {}covers topics such as analytics, e-mail marketing, conversion, SEO/SEM, and much more. If you don’t know what half those terms mean, then this is the perfect time to check it out! The part that makes Amy Africa’s QLOG so fabulous though is the fact that at first glance, this could be a celebrity gossip site or a fashionista’s journal. Take the post titled “Baby Needs a New Pair of Shoes: Stilettos versus Sneakers,” which is actually just sage advice on Pay Per Click campaigns or “Are Crazy Women Better in Bed?” – a snarky column on the very un-snaky, un-scandalous topic of conversion. Soooo… if you’re looking for some marketing advice and a good read at the same time, pop on over to Amy Africa’s QLOG. Here’s a sneak peek at what you have to look forward to:

“Interrupting my evil thoughts, Mr. TSA replies: “The baked potato. You either need to eat it outside the security area or you need to toss it.”

You’ve got to be kidding. How in God’s name was I going to turn a baked potato into a weapon? … (I’ve since come up with several devious murderous methods…)

“Sir,” I said, trying to be as polite as possible. “I don’t understand… What’s wrong with the potato? It’s not a liquid or a gel.”

“You must have butter on it.”

“No, no butter, but even if I did, it certainly wouldn’t be a quarter of a pound.”

“Huh?” He asked, obviously afraid of math equations. Converting a quarter of a pound into ounces would most likely require a computer and ten more of these brain surgeons.

“There’s no butter. There’s no cheese. It’s just a potato and some broccoli.” I said.

“You don’t have any toppings? It’s just a PLAIN potato?” He retorted with a confused look on his face. Einstein he was not.

“Yes, it’s a plain potato.”


– Lindsay