You know that saying, “There’s nothing new under the sun.” (Ecclesiastes 1:9)? Well, I prefer Ambrose Pierce’s version:
“There is nothing new under the sun, but there are lots of old things we don’t know.”
So, friends, tell me something I don’t know. Show me something I’ve never seen. Dazzle me with your creativity, your motivation, and your ability to make something from nothing, and I will be back tomorrow. Your other readers/shoppers will too.
For today’s Marketing Minute, I implore you to be creative and original. Whether you are a blogger, a shopowner, or both, give your readers/customers the unexpected. If they can go to a bigger, better-known blog and read the exact same thing that you just posted, then why would they read it from you?
I will be the first one to admit that it’s easy to just jump on a trend-posting bandwagon when I’m particularly pressed for time, but the way I see it is that I would be better off just not writing anything than wasting a single moment just re-posting somebody else’s content and ideas. I’m not saying that you shouldn’t share the brilliant ideas of your fellow bloggers. I have definitely shared tutorials, rants, and the like, but there is a difference between telling your readers, “Hey – look at this great _____ from SoAndSo’s blog!” and telling them, “Hey – look at this great new fashion designer that I found!”
For all you shopowners out their, I implore you to not take the easiest, trendiest route. Don’t always just keep calm and carry on. Sometimes it’s okay (and even better, really) to freak out and throw things, if you know what I mean. If you have a crazy idea, just go with it! How do you think trends start in the first place?! The path of least resistance is often also the path of least excitement and is not typically very satisfying.
Weigh in, lovelies – how do you feel about repeat content on blogs? What do you think of the same print in 96 different Etsy shops? Agree with me? Disagree? Tell me!