Oprah’s been all over the interwebs today due to her big news about having a long-lost sister. I read some of the comments on the official Oprah.com post, which got me thinking about a few things Oprah-related:
- I’d like to be that sister. I’ll bet Oprah gives great birthday presents.
- If Oprah ran for president, I really think that enough people might actually vote for her to be the next POTUS.
- She might be taking over the world.
- How much is too much?
Bear with me. I’ve got a [sort of] logical thought-process here. I grew up with a mom who watched the Oprah show regularly. I’ll give her credit – the lady had some great content and heart-wrenching stories. So far so good.
Well, then she gets Dr. Phil and company. She starts recruiting an army of Oprah-approved experts. She officially has her own team of on-call professionals to tell you and the rest of the world everything you ever wanted to know about everything.
Then comes the magazine. She’s on the cover every month. If I’m not mistaken, the only one she’s ever shared with anybody was Michelle Obama. Now she’s reaching out to the non-tv crowd and allowing even the most addicted viewers to get their fix while riding the subway, working the elliptical, or getting a pedicure.
Now what? Well, now comes the Oprah Winfrey Network. Our favorite talk show personality now has an entire television network bearing her name and featuring the aforementioned army of experts.
I think that this is an odd symbol of our current culture – that one person can rise up through the ranks just by being a charismatic celebrity personality. This one woman holds endless influence over her viewers, and those viewers are also consumers and decision-makers. She indirectly has great marketing power over whatever she chooses to endorse – or not endorse. Don’t get me wrong. I know that Oprah has done some incredible things for the world.
I just can’t help but wonder – when is it just too much? What do you think?