handmade feature and giveaway | shelly frances minerals

May 26, 2010 separator etsy

I was so excited when Shelly of Shelly Frances Minerals contacted me to do a giveaway because I can’t get enough of all her absurdly bright colors. She can make over 150 different shades, so I’m kind of in heaven browsing through her well-stocked shop! This shop is really affordable, too, with eyeshadow starting at only four bucks. I don’t know about you guys, but I am so impressed by handmade makeup artisans. How much fun would it be to mix up the perfect shade of makeup to match any outfit, mood, or whim?!

Q. What’s the story behind Shelly Frances Minerals?
A. Well, I started in the craft world since I was at school, but my passion always has been makeup and skin care products. I started to make and sell soaps, perfumes, body, and face creams as well hair products 10 years ago. Then few years later I switched to make unique silicone molds for soap and candle makers and one of my customers introduce me to Etsy, I sold that business over 2 years ago and started to work on my mineral makeup line. I always took brakes due to my pregnacies and because I wanted to be with my children, now they are all at school I can dedicate enough time to the business. During that time I always was formulating mineral makeup and writing down hundreds of recipes.
Q. What is your favorite product and color to work with?
A. That is very hard to answer since I love every color and every product I make, but let’s say lip cremes and shimmery pinks.

Q. What has been the most difficult aspect of starting this sort of business?
A. How to formulate them and where to find the best places to buy the best ingredients all by myself.

Q. You have been commissioned to create an exclusive makeup line for Madonna’s next tour. Tell us all about it!
A. Wow this is an amazing experience! The line will include bold, shimmery colors. We have been working with her makeup artist also, we develope the line to be a water (sweat) resistant, still natural, breathable.
We have made intense lipsticks in red-pink-purple black and blue colors.
Multi-colored shimmery body bling, face primer, mascara glitter. They are very happy with the results.

Q. What is the best advice you can give to somebody just starting out on Etsy?
A. Good pictures, because is the first thing that will attract your customers.

Q. Finish my sentences:
A. Seventeen bottles…of perfumes
A quarter and two dimes…= 45 cents
The yellow snapper…over steamed rice
Pickles and cotton…T-shirt
Why would anybody…complain

Q. If you had to switch careers right this second and knew you couldn’t fail, what would you be?
A. A doctor.

a little more Shelly:

The Giveaway

One winner will receive five eyeshadows, one rice finishing powder, and one lip creme, all in their choice of colors. This would be the perfect introduction to mineral makeup for you newbies or a great punch of color for the seasoned mineralistas! This is a $45 value, so don’t pass this one up! Shelly is also offering a 15% discount to my readers by entering the code ‘shrimp’ in the message to seller box at checkout. You will be issued a refund via PayPal. This giveaway will end at midnight on Sunday, June 6.
  • To enter, Shelly would like you to “like” her Facebook page. Go ahead and leave a little comment on her wall telling her you found her at Shrimp Salad Circus or just how much you love her gorgeous colors! This step is mandatory, and please make sure to leave your e-mail address in your first comment here. *If you are not on Facebook, just leave a comment with your favorite item and color instead.
Additional entries (Leave one comment for each entry.):

  • What color eyeshadow would you mix up for your favorite celebrity? Who’s the celeb, and what would you name your shade?
  • Become a follower of Shrimp Salad Circus (the blog) using one of the blog subscribe options on the middle sidebar or at the top right under the search bar (RSS Feed or Google Friend Connect).
This is up to three entries per person. Feel free to help me spread the word byTweeting, blogging, Facebooking or grabbing my button for your blog’s sidebar!


  1. I am quite amazed to read the information on this post. It tells various things which we are unaware of otherwise.

  2. I “liked” her Facebook.
    My favorite color is blue

    and my email address is

    joymarial @ yahoo.com


    ThriftShopperNorthCarolina @ Gmail.com

  3. i like the STARRY NIGHT Mineral Eyeshadow Eyeliner Smokey Eyes Full Size. looks so pretty!

    fertawert AT yahoo DOT com

  4. I’d mix up this glossy pink shade with pearlish eyeshadow for Reese Witherspoon and call it pretty in pink because her role in Legally blonde.

    Ivorykeystease at yahoo dot com

  5. I “LIKED” her on fb and commented on her wall. (raleahamanda)

    Ivorykeystease at yahoo dot com

  6. I am your newest follower on Google Friend connect.

    kristieslist at yahoo dot com

  7. I’m not on Facebook – yet!
    I do love the Scube eyeshadow though!

    kristieslist at yahoo dot com

  8. And I’m following shrimp salad circus through google friend connect!

    jenny.maurer84 at gmail dot com

  9. I just liked shelly frances on facebook! Thanks for the great giveaway!

    jenny.maurer84 at gmail dot com

  10. i ll pick paris hilton, and pick shimmer baby pink on her eyes and name it pink princess

  11. I liked Shelly’s FB page , fb name ipeh busman

    thank you 🙂

  12. My favorite celeb is Kim Kardashian and I would mix up the DISCO BALL Gel Eyeliner

  13. sorry, i’m one of those dinosaurs who is not on facebook. my favorite product is Amazing Intense Lips Creme / Paint Color in rose petal

  14. Am a follower of yours of Shrimp Salad Circus through Google.


  15. I would mix a shimmering gray and an azure blue and call it “Mystical” for Amy Lee of Evanescence to use in making her “smoky” eye look and highlight the bright blue eyecolor. ([email protected])

  16. I liked and commented on her wall (Sarah Bee)

    sarah at yesteachercrafts dot com

  17. Found you thru another design blog and I think I’ll be a follower for life. I already hope for a post by you ever time I check Google Reader 🙂

  18. Haha well my favorite celebrities are all guys (Paul Rudd, John Cusack, and Bradley Cooper *swoon*) but my favorite female celeb would have to be Kate Beckinsale. I loved her in Serendipity! I would have to give her a duo tone shade of a pale basil-ish green with some very light lavender duo tone in there. It would be called Serendipity, too. 🙂

  19. *If you are not on Facebook, just leave a comment with your favorite item and color instead.
    Hey! my email is [email protected]

    my favorite color is DEFINITELY any sort of green color. 🙂 duo tones, I also love.

  20. Now I follow via Google Friend connect 🙂


  21. To be honest, I don’t have a fav celebrity 😛 But I love the cuteness Christina Ricci has, so I pick her and I’d choose a peachy-(cool)purple eyeshadow for her and it would be called Northern sunburn.


  22. My favourite item.. hard to tell but I definitely would love to try this yellow amazing liner “METALLIC YELLOW Gel Eyeliner / Cream Shadow”. Wow. I bet it would make my eyes just pop.


  23. I’m a fan over on facebook now! This giveaway is great, I only wear mineral makeup so I love trying new brands.


    lilygreig at gmail dot com

  24. I want to mix eyeshadow for Olsen Twins! I`ll mix ultra dark brown with a little bit shade of purple for them. Their eyes looks so georgeus in smoky make up.


  25. I`m a follower through google friend connect


  26. I liked Shelly`s Facebook page and leave comment – Aqilla Adhitama


  27. I liked her page and commented too, and the comment was 100% sincere since these colors are simply amazing!!!


    xoxo & God bless!

  28. I liked her Facebook page 🙂 Used my personal email, lscully02 at hotmail dot com

  29. I’m a FB fan~ Jennifer L. and I left a comment

  30. Publicly following your blog via Google Friend Connect.
    – amysweeps [at] gmail [dot] com

  31. I like Shelly Frances on Facebook, and I wrote that you sent me on her wall.

    amysweeps at gmail dot com

  32. Hi!
    Will the mineral makeup work for the 50+ group? I have several lady friends waiting on me to be a guinea pig and let them know! I will surely be checking out your product line!! My e-mail address is [email protected]

  33. If I had to create an eyeshadow for a celebrity, I’d mix it for Natalie Portman. She has brown eyes, so the eyeshadow would be amber brown with golden sparkle, and I’d call it Topaz Sunset.

    spamscape [at] gmail [dot] com

  34. Please enter me! I left Shelly a message on her wall. (:

    annaojordonez at gmail dot com

  35. I like Shelly on Facebook and left her a comment telling her you sent me!

    kt1969 at comcast dot net

  36. If I could create a shade for a celebrity i’d create a very dark-almost black-purple with a bit of a dark brown undertone for Jennifer Love Hewitt. I love her makeup and style and I think this dark color would fit very well with her character on Ghost Whisperer.

    misswendythirteen at hotmail dot com

  37. I am following you on Google Friend Connect :]

    misswendythirteen at hotmail dot com

  38. I became a fan of Shelly on Facebook :]

    misswendythirteen at hotmail dot com

  39. I would mix up a baby pink shade for Reese Witherspoon- I think she would look best in lighter colors and would like the romantic, girly look. I would name it Romance.

  40. I liked Shelly’s FB page (Nicole Balogh) and posted on her wall.
    nbalogh522 at gmail dot com

  41. I’d mix up an almost midnight black-purple with dark royal purple and dark royal blue shimmer in it. So it’d have a raven like effect or like an oil spot. No glitter though. It’d be for Salma Hayek who is one foxy chica. daydreamsinbubbles(at)hotmail(dot)com

  42. I facebook liked Shelly Frances minerals as Sherly. daydreamsinbubbles(at)hotmail(dot)com

  43. Lauren Graham I would mix a light gold with a dark brown and call it Single Lady since she is always playing a single mom.


  44. I ‘liked’ her on facebook and commented!
    I love the colors!

    contests4h@ at gmail dot com

  45. Mila Kunis- I would mix a charcoal with chocolate brown for a smokey shade. I would name it evening kiss.

  46. Just because she’s so fun and bold with her fashion, I’d go with a super sparkly dark purple for Shirley Manson of Garbage. As for the name.. crud, I’m awful at clever names for things like this. Hmmm… Violent Violet. There we go!

    Peace & Love,
    star_momma at yahoo dot com

  47. I’d mix GREEN SPELL Mineral Eyeshadow Loose Pigment –Purple and Hi Mineral Eyeshadow Loose Pigment-Green. I’d like “Esmeralda” and this mix would be for Megan Fox!

    Ana Belén R.M

  48. I’m already a follower via GFC

    Ana Belén R.M

  49. Liked and commented in her wall!

    Ana Belén R.M

  50. My favorite celebrity is Bob Dylan (well he HAS been known to wear eye make up!)and for those killer turquoise eyes, I’d blend up some Serenity-a blue, and Torment-a purple,and call it Life! I’d finish him up with some Black Metal Gel Eyeliner!!

    [email protected]

  51. Liked and commented- the eyeshadows in all of the teal colors have me drooling!

  52. I follow via Google friend connect @Vanessa S

    VanessasSecret4 at aol dot com

  53. I would mix up a very sheer/nudie gold color for Nicole Scherzinger and call it “Ethereal”.

    VanessasSecret4 at aol dot com

  54. Liked and commented on her page
    FB @Vanessa Lynn
    VanessasSecret4 at aol dot com

  55. If I was going to mix a color- it would be something soft and pinkish with a little gold for J-Lo. Why? I have no idea, she is just the one I thought of first!

  56. oh LOL! my fave chick celeb of the moment is Betty White. i’d mix up a deep purple with light iridescent purple sheen and call it Seniority, in her honor!

  57. oh wow, i love all those colors!! my favorite is Celebration loose eyeshadow. i totally hearted her store!

  58. And I follow you! I think it’s via google friend connect but it might be by RSS. Not sure. Also not sure how to tell.

  59. Hmm, I think I’d mix up an iridescent deep gold/dark green for Olivia Wilde. I think I’d have to call it Lucky 13 just because of her role on House.

    (whoops, I forgot my email address above, but I don’t know if I was supposed to leave that comment anyway so here it is: vivalaevolution at gmail dot com)

Comments are closed.