marketing minute . social media: the rabbit holes in the code

October 15, 2010 separator marketing minute


I hang my head in shame as I admit that I have not seen Social Network yet. I know this fact makes me a late adopter. I have, however, read a review of the film! If you know me, you’ll know which one I’ve read. Ah ha! Code. See… I’m doing it already. I’m speaking to the people who follow me on Twitter.
I’m talking about speaking in code and also about sending you down a rabbit hole. I am quite interested in the coded messages we are unaware of – those we post to our fans and friends thinking we’re hiding behind the safety of a public forum. We post about our lunch (fine), what we did last night (cause it was for work – whatever), and then about how we need a massage (hm). Who was that one for?
We fool ourselves into thinking that we are posting for “the masses,” but good writers always have their audience in mind. You may not think everyone is a good writer, and I will agree with you. However, have you ever sat down to write a letter to no one and then put it in the mailbox with a stamp? I didn’t think so. I think when you write, whether you want to admit it to yourself or not, you have a person in mind for the post, even though everyone is going to see it.
Take this example – your best friend posts a Marilyn Monroe quote on Facebook: “I make mistakes, I am out of control and at times hard to handle. But if you can’t handle me at my worst, then you sure as hell don’t deserve me at my best.” Gee – I wonder if that has anything to do with the most recent spat with her boyfriend…
You’ll start to see all sorts of really interesting exchanges in code, and it’s up to you how far down the rabbit hole you want to go. Maybe nobody wants to admit they are flirting with a co-worker (because they’re “in a relationship”) and don’t have to because they’re posting to nobody in particular. But you’ll probably know if you know them and their codes, and if the other people on the receiving end are smart and sensitive, then they will know too.
Lest you think I’m over-analyzing, here’s a “real life” code for you: A couple coworkers are standing around at a bar at happy hour. One is talking a little louder than he needs to with his buddy – detailing how he just expertly landed a new client and is now in line for the open VP position. Is he really talking to his buddy, or is he performing for the cute redhead just within earshot? Exactly.
Social networks … keep your eyes open for the rabbit holes. They are there in the social code. Leave me a comment here or on Twitter or Facebook if you find any codes – your own or someone else’s… I can’t wait to hear!

Jennifer works with successful entrepreneurs who, like you, want to get to the next level of success (and homemakers are entrepreneurs!). She helps you craft a unique plan so you can focus on whatever it is you do best. You get your edge back, and your space starts to tell a different story – one of true organization. Follow her on Twitter or Facebook to drop in and say hi or ask questions!


  1. A couple of years ago, I divorced my ex-husband because of his alcoholism. The filing process went smoothly and was completed quickly. Immediately after the divorce, I tried to remain polite/semi-friendly with him to promote his recovery. This did not last long, as it eventually became clear to me that he was trying to guilt trip me and manipulate me into accepting him back; so I stopped communicating about 3 months after the divorce was finalized.

  2. i haven’t seen the social network either but now i want to after all the great reviews!! you definitely leave some food for thought here!

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